{"id":32354,"date":"2023-06-01T12:57:55","date_gmt":"2023-06-01T12:57:55","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=32354"},"modified":"2026-04-29T14:50:07","modified_gmt":"2026-04-29T14:50:07","slug":"11-ways-social-listening-will-transform-your-communications-strategy-performance","status":"publish","type":"post","link":"https:\/\/onclusive.com\/resources\/blog\/11-ways-social-listening-will-transform-your-communications-strategy-performance\/","title":{"rendered":"11 Ways Social Listening Will Raise Comms Performance"},"content":{"rendered":"\n\n\n \n\t\t\t
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Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that\u2019s right, it\u2019s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.<\/span>\u00a0<\/span><\/p>\n

Before we dig into our list of \u201811 ways social listening will transform your communications strategy and performance\u2019 first we need to answer the question: What is social listening? And how is it different from social media monitoring?<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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Social media listening and social media monitoring: what\u2019s the difference?<\/span><\/b>\u00a0<\/span><\/h4>\n

Sometimes these two terms are used interchangeably, (they\u2019re interdependent after all) but there are significant differences.<\/span>\u00a0<\/span><\/p>\n

Social media monitoring<\/span><\/b> captures data on the performance of social media activity from both your company and your competitors. It\u2019s a reactive measurement for campaign analysis and overall performance reporting.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Social media listening<\/span><\/b> is more <\/span>proactive<\/span><\/i>, capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. It can support content creation, positioning, and customer relations.\u202f<\/span>\u202f<\/span>\u00a0<\/span><\/p>\n

Now we\u2019ve cleared that up, let\u2019s get into it. Here\u2019s our list of 11 ways social listening will transform your communications strategy and performance:<\/span>\u00a0<\/span><\/p>\n

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  1. Know who\u2019s talking about your brand and what they\u2019re saying<\/span>\u00a0<\/span><\/li>\n
  2. Get clear on the sentiment of conversations about your brand<\/span>\u00a0<\/span><\/li>\n
  3. Detect a PR crisis before it gains momentum<\/span>\u00a0<\/span><\/li>\n
  4. Identify the best journalists to pitch your stories to<\/span>\u00a0<\/span><\/li>\n
  5. Trend spotting becomes easy<\/span>\u00a0<\/span><\/li>\n
  6. Identify influencers\u00a0<\/span>\u00a0<\/span><\/li>\n
  7. Identify de-influencers\u00a0<\/span>\u00a0<\/span><\/li>\n
  8. Benchmark performance of earned media against your competitors<\/span>\u00a0<\/span><\/li>\n
  9. Data-led insights to support decision-making<\/span>\u00a0<\/span><\/li>\n
  10. Real-time campaign measurement and evaluation<\/span>\u00a0<\/span><\/li>\n
  11. Greater cross-team collaboration and teamwork<\/span>\u00a0<\/span><\/li>\n<\/ol>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t
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    1. Know who\u2019s talking about your brand and what they\u2019re saying<\/span><\/b>\u00a0<\/span><\/h4>\n

    With social listening tools, not only can you monitor the volume mentions of your brand and engagement, you can also get a view of what people are <\/span>actually<\/span><\/i> saying about your brand. This is crucial for understanding what topics are important to your many stakeholder groups.<\/span>\u00a0<\/span><\/p>\n

    You should pay careful attention to comments and conversations relating to:<\/span>\u00a0<\/span><\/p>\n