{"id":5210,"date":"2022-01-20T16:59:33","date_gmt":"2022-01-20T16:59:38","guid":{"rendered":"https:\/\/newonclusive.wpengine.com\/resources\/"},"modified":"2026-02-27T17:09:56","modified_gmt":"2026-02-27T17:09:56","slug":"ressourcen","status":"publish","type":"page","link":"https:\/\/onclusive.com\/de\/ressourcen\/","title":{"rendered":"Resources"},"content":{"rendered":"<style>\n      \/* Hero Simple Image - Minimal CSS, reuse existing layout *\/\n      .hero-simple-layout .hero-simple-image-container {\n        display: flex;\n        align-items: center;\n        justify-content: flex-end;\n        width: 100%;\n        height: 100%;\n      }\n      \n      .hero-simple-layout .hero-simple-img {\n        max-width: 100%;\n        max-height: 500px;\n        width: auto;\n        height: auto;\n        object-fit: contain;\n      }\n      \n      \/* Mobile - reduce image height *\/\n      @media (max-width: 768px) {\n        .hero-simple-layout .hero-simple-img {\n          max-height: 350px;\n        }\n\t\t.hero-simple-image-container {\n\t\t  justify-content: center !important;\n\t\t}\n      }\n      \n      @media (max-width: 480px) {\n        .hero-simple-layout .hero-simple-img {\n          max-height: 250px;\n        }\n      }\n      <\/style><style>\n    \/* Hero Tag - Optional tag above title *\/\n    .hero-tag {\n      font-size: 12px;\n      font-weight: 600;\n      letter-spacing: 2px;\n      text-transform: uppercase;\n      margin-bottom: 15px;\n      display: block;\n      line-height: 1.4;\n\t  padding: 5px 2.5px;\n    }\n    \n    @media (max-width: 768px) {\n      .hero-tag {\n        font-size: 11px;\n        letter-spacing: 1.5px;\n        margin-bottom: 12px;\n      }\n    }\n    \n    @media (max-width: 480px) {\n      .hero-tag {\n        font-size: 10px;\n        letter-spacing: 1px;\n        margin-bottom: 10px;\n      }\n    }\n    <\/style>\n<style>\n\/**\n * Hero Background Overlay Styles\n *\/\n.hero-background-overlay {\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 100%;\n    height: 100%;\n    z-index: 1; \/* Above background image, below content *\/\n    pointer-events: none; \/* Allows clicks to pass through to content *\/\n}\n\n\/* Ensure hero section is positioned relative *\/\n.block-hero {\n    position: relative;\n}\n\n\/* Ensure content sits above overlay *\/\n.hero--content {\n    position: relative;\n    z-index: 2; \/* Above overlay *\/\n}\n\n\/* Ensure background image stays at bottom *\/\n.hero-background-image {\n    position: absolute;\n    z-index: 0; \/* Behind everything *\/\n}\n<\/style>\n\n<section\n    class=\"block-hero block-hero-full-bleed hero-simple-layout\">\n\n  \n          \n              <div class=\"hero_background_colour bg__mint_light hero_background_colour__left\"><\/div>\n                    <div class=\"hero_background_colour bg__mint_light hero_background_colour__right\"><\/div>\n      \n      \n          \n    \n    <div class=\"hero--content\">\n\n      <div class=\"hero--content--inner-wrapper\">\n\n                  <!-- NEW SIMPLE IMAGE: Replaces complex overlapping images -->\n          <div class=\"hero-foreground-images\">\n            <div class=\"hero-simple-image-container\">\n                            <img decoding=\"async\" \n                src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Resources.png\" \n                alt=\"\"\n                class=\"hero-simple-img\"\n                loading=\"eager\">\n            <\/div>\n          <\/div>\n        \n        <div class=\"hero--copy\">\n\n          <!-- OPTIONAL HERO TAG - ONLY IF SET -->\n          \n                      <h1 class=\"hero_title\" style=\"color: #000000;\">\n                            <span class=\"hero_title_bold\">\n                Ressourcen              <\/span>\n                                                      <\/h1> \n          \n                      <p class=\"hero_copy\" style=\"color: #000000;\">Entdecken Sie Experteneinblicke, Forschung und reale Beispiele aus der Praxis, die Ihnen helfen, Ihren Wert zu belegen und zu steigern.<\/p> \n          \n          \n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n    \n<\/section>\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  force_full_width  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p style=\"text-align: center;\">Der Onclusive Ressources-Hub vereint Thought Leadership, Forschung und praktische Tipps f\u00fcr PR-, Kommunikations- und Marketingprofis. Von strategischen Berichten \u00fcber Kundengeschichten bis hin zu Webinaren finden Sie vertrauensw\u00fcrdige Inhalte zur Unterst\u00fctzung einer intelligenteren Medienplanung, -umsetzung und -messung.<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n<section\n    class=\"block-fbl\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n            \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Blog-281x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Blog-1200x1280.png 1200w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Blog-1024x1092.png 1024w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Blog.png 1367w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Blog-281x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Blog<\/h3> \n                          <div class=\"feature_block_copy\"><p><span style=\"font-weight: 400;\">Expertenkommentare und praktische Einblicke f\u00fcr PR-, Kommunikations- und Marketingteams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unsere Blogs kombinieren Branchenperspektiven mit Analysen aus eigenen Daten von Onclusive und bieten evidenzbasierte Einblicke sowie praktische Anleitungen zu Media Intelligence, Kampagnenperformance und Messung \u00fcber bezahlte, verdiente und eigene Kan\u00e4le hinweg.<\/span><\/p>\n<p><b>Ideal f\u00fcr:<\/b><span style=\"font-weight: 400;\"><br \/>\nKontinuierliches Lernen, taktische Orientierung und aktuelle Medienthemen.<\/span><\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"https:\/\/onclusive.com\/de\/ressourcen\/blog\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link\">\n    Blog besuchen    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n\n\n<style>.block-fbl.flip-order .card__feature-block {\n    display: flex;\n    flex-direction: row !important;\n  }<\/style><section\n    class=\"block-fbl flip-order\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large flip-item\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n            \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Reports-1-281x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Reports-1.png 684w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Reports-1.png 684w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Reports-1.png 684w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Reports-1-281x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Berichte &amp; Leitf\u00e4den<\/h3> \n                          <div class=\"feature_block_copy\"><p><span style=\"font-weight: 400;\">Gr\u00fcndliche Forschung und praktische Frameworks zur Unterst\u00fctzung strategischer Planung und Evaluierung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Greifen Sie auf Berichte, Benchmarks und strategische Leitf\u00e4den f\u00fcr Kommunikations- und Marketingverantwortliche zu, die die Nutzung von Daten, Analytics und aufkommenden Technologien behandeln, um die Strategiegestaltung zu unterst\u00fctzen und Wirkung zu demonstrieren.<\/span><\/p>\n<p><b>Ideal f\u00fcr:<br \/>\n<\/b><span style=\"font-weight: 400;\">Strategische Planung, Leadership-Alignment und Kampagnenplanung.<\/span><\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"https:\/\/onclusive.com\/de\/ressourcen\/whitepaper\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link\">\n    Berichte &amp; Leitf\u00e4den erkunden    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n\n\n<section\n    class=\"block-fbl\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n            \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Webinars-1-281x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Webinars-1.png 684w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Webinars-1.png 684w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Webinars-1.png 684w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Webinars-1-281x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Webinare<\/h3> \n                          <div class=\"feature_block_copy\"><p><span style=\"font-weight: 400;\">Live- und On-Demand-Sitzungen mit Branchenexperten und Onclusive-Spezialisten.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Erkunden Sie praktische Themen rund um Kommunikation und Marketing, mit Sessions, die sich darauf konzentrieren, Insights, Analytics und Best Practices auf reale Herausforderungen in Planung, Umsetzung und Messung anzuwenden.<\/span><\/p>\n<p><b>Ideal f\u00fcr:<\/b><span style=\"font-weight: 400;\"><br \/>\nAngewandtes Lernen, Experteneinblicke und funktions\u00fcbergreifendes Alignment. <\/span><\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"https:\/\/onclusive.com\/de\/ressourcen\/webinare\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link\">\n    Unsere Webinare entdecken    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n\n\n<style>.block-fbl.flip-order .card__feature-block {\n    display: flex;\n    flex-direction: row !important;\n  }<\/style><section\n    class=\"block-fbl flip-order\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large flip-item\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n            \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Stories-281x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Stories.png 684w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Stories.png 684w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Stories.png 684w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Stories-281x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Kundengeschichten<\/h3> \n                          <div class=\"feature_block_copy\"><p><span style=\"font-weight: 400;\">Praxisbeispiele, wie Organisationen &#8211; von f\u00fchrenden globalen Marken bis zu wachsenden Startups &#8211; Onclusive nutzen, um ihren Wert zu belegen und zu steigern. Kundengeschichten zeigen, wie Teams unsere Tools und Technologien zusammen mit unseren Medienexperten nutzen und welche messbaren Auswirkungen diese L\u00f6sungen erzielen.<\/span><\/p>\n<p><b>Ideal f\u00fcr:<br \/>\n<\/b><span style=\"font-weight: 400;\">Reale Nachweise, Anwendungsf\u00e4lle und nachgewiesene Wirkung.<\/span><\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"https:\/\/onclusive.com\/de\/ressourcen\/erfolgsgeschichten\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link\">\n    Von unseren Kunden h\u00f6ren    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n\n\n<section\n    class=\"block-fbl\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n            \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Toolkit-281x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Toolkit.png 684w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Toolkit.png 684w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Toolkit.png 684w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/02\/Toolkit-281x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">PR &amp; Kommunikations-Messungs-Toolkit<\/h3> \n                          <div class=\"feature_block_copy\"><p><span style=\"font-weight: 400;\">Praktische Tools und Anleitungen zur Unterst\u00fctzung effektiver PR-Messung und -Evaluierung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Das PR-Messungs-Toolkit vereint Frameworks, Templates und Experteneinblicke, um PR-, Kommunikations- und Marketingteams dabei zu helfen, Ziele zu definieren, Performance zu messen und Wirkung mit Zuversicht zu berichten.<\/span><\/p>\n<p><b>Ideal f\u00fcr:<br \/>\n<\/b><span style=\"font-weight: 400;\">St\u00e4rkung von Messungs-Frameworks, Verbesserung des Reportings und Demonstration des Kommunikationswerts.<\/span><\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"https:\/\/onclusive.com\/de\/ressourcen\/toolkit-zur-pr-und-kommunikationsmessung\/\" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__page-link\">\n    Toolkit herunterladen    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n\n\n\n    <section\n      id=\"enquiry\"      class=\"block-form bg__green_light\">\n      \n\n  <div class=\"form-content\">\n    <div class=\"form-content--inner-wrapper\">\n\n      \n              <div class=\"form-content--heading\">\n          <h3 class=\"block--form_heading\">Let\u2019s connect.<\/h3> \n        <\/div>\n      \n      <div class=\"form-content--copy\">\n    \n        \n            <div class=\"block--copy\"><p>Wenn Sie mehr \u00fcber unsere L\u00f6sungen erfahren oder einen Beratungstermin vereinbaren m\u00f6chten, f\u00fcllen Sie bitte das untenstehende Kontaktformular aus.<\/p>\n<\/div>\n\n        \n      <\/div>\n\n      \n              <div id=\"myFrame\" class=\"form-content--form  \"> \n          <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"42525281\",\r\n    formId: \"cf45dcc4-93e4-476f-8295-15a11b124f50\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>        <\/div> \n          <\/div>\n  <\/div>\n\n    <\/section> \n  \n<style>\n\/* Dark Background Form Styling - 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